Stop stressing about and struggling to find new customers!
With the LD Acquisition Program, you will feel secure knowing that our specialists, who are highly skilled at Customer Value Optimization (CVO), will work expeditiously to acquire new customers for your small business.
It’s the same system Starbucks and McDonald’s have used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X) and Sports Illustrated have become household names.
This system works for everyone!
There is little profit in understanding, for example, Pinterest advertising or Search Engine Optimization (SEO) in and of itself. There is enormous profit in understanding how to apply these traffic strategies to the CVO process.
We utilize the CVO process as templated by DigitalMarketer.com.
It is a program that we have redesigned for local small business owners from Gilbert to Queen Creek, Tempe to Phoenix, and which has provided enormous success for our clients.
Basically, it looks like this…
Step 1 – Determine Product/Market Fit
Your product/market fit as a business owner is simple: consumers have a problem, you have the solution! Of course, at Linwright Design we break down Step 1 to target specific consumer concerns based on your industry (wedding bouquets, leaky faucets, kitchen remodels, etc) and match them with specific market strategies to increase phone calls, web traffic and foot traffic.
Step 2 – Choose a Traffic Source
We work with Facebook! Our focus, specialty and area of expertise is Facebook, and we apply all CVO strategies to Facebook Marketing.
Step 3 – Offer a Lead Magnet
As part of the LD Acquisition Program, we develop content that is irresistible to local residents! This Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information.
Step 4 – Offer a Tripwire
The goal of the Tripwire is to fundamentally change the relationship from prospect to customer. We design industry-specific solutions to consumer problems. A Tripwire for an Arizona local business might be a $7 custom landscape design draw-up, or a coupon for lunch at your local restaurant, or perhaps a $7 dog training session with customized training tips. Here in Arizona, Step 4 of our Acquisition Program is something irresistible that you can provide a potential customer at a discounted rate.
Step 5 – Offer a Core Product
And than we come to the entire objective of the LD Acquisition Program – getting your more customers. The final step in the acquisition process is to offer Leads who have gone through the previous steps a core offer that they just can’t refuse.
Most businesses get nowhere by making Core Offers to cold prospects. You’ll see your Core Offer sales explode with the addition of the Lead Magnet and Tripwire Offer.
After all, you’ve already had two successful transactions with this buyer.
This is why it’s critical to over deliver with the Lead Magnet and Tripwire.
This process might seem involved and unnecessary, but it will lower acquisition costs and increase Return On Investment at a rate greater than any other system we’ve used. This is the tried and true program to acquire new clients and explode your appointment books.
Ready to get started…