Yesterday we had a little scare with one of our client’s Google rankings. Literally overnight, our client’s rankings had dropped from the top position for many local search terms, to 9th, 10th, even 15th place. This literally happened overnight, and as we awoke Monday morning to check on the usually client rankings, we were astonished to see such a huge drop in such a short amount of time. In order to help each of you avoid this kind of...

If you care about your business brand online, and truly want to succeed in the future as well as the present, you have to avoid all of the tricks of those big box organizations that offer packages for less than $100 a month for ‘guaranteed’ results. I can ‘guarantee’ you that they will deliver Top of Google results for a short time, but they will greatly damage your online brand in the process. If it’s worth it to you to have high...

I came across an interesting post on Search Engine Roundtable this morning on the subject of originality. With all of the concern surrounding Google’s new algorithm aimed to wipe out any and all ‘content farms,’ webmasters and business owners are keeping a close eye on their content marketing plans. So what is original content? There doesn’t seem to be a clear and concise answer to that question. If you’re talking...

Just a few weeks ago, Google and Bing both confirmed that fact that most Arizona SEO’s already knew; social media influences rankings. Here’s the direct conversation from SEOMoz.com: Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it? Bing: We do look at the social authority of a user. We look at how many people...