Social media is not just for big business, it’s for everyone. Sure, it’s scary and new and HUGE and puts a lot of your business message into the hands of others, but the benefits far outweight the cost if you can use social media efficiently. If you do, you can grow your customer base, garner incredibly loyal customers, and even keep up on what your customers are doing, what they’re interested in, and where they’re shopping.   When Suzy...

Like many in the beginning, I was skeptic about social media. MySpace was the new way to keep in touch with friends and customers, and I wasn’t having it. After a year of pushing and pleading, my circle finally talked me into setting up a profile. And, as the story goes, the rest is history.   Businesses of all sizes should get involved with Facebook and Twitter for the simple purpose of customer service. While MySpace has sold out and is...

The holiday season is upon us, and that means holiday jobs. But, there’s a lot more out there besides the two month holiday gigs. While the national unemployment level is at almost 10%, and we are all struggling to keep food on the table, there are still jobs out there and ways to find them, even in Gilbert, Arizona.   Social media can be a great resource to any job hunter in this rough market. With Facebook and Twitter, you are able to...

I’m a small town girl. I was raised here in Gilbert, Arizona, graduated from Gilbert High School back when there were only two high schools in Gilbert and we rumbled like crazy, and got my BA from Arizona State University where I spent most of my time doing anything but school work until my very last semester. I love this place, and that’s why I love being able to help out the small businesses here make it through these rough economic...