To be honest, I’m not a fan of the term “blog.” It implies something easily done, poorly executed, quickly accomplished with low expectations. A blog is something you write because someone told you that you should, or it’s a ‘journal’ entry, or its one short paragraph stuffed with keywords to entice the search engines. A blog is useless. Branded content is incredibly powerful. What is Branded Content? In order to have an...

Content creation, content branding, and brand distribution, all also known as blogging, is so much more then getting words out there. Blogging is a wonder of SEO. It serves more purposes then any business owner could ever imagine, and no business owner should create an SEO campaign without it. What is a blog? In the world of SEO, a blog is many things. For those who think a blog is a few paragraphs strung together to sell a product, it is wasted...