Penguin Update Goes Mainstream
If you’re not fully engulfed in Arizona SEO every day like myself, you probably have no idea what the Penguin update is, or the Panda update, or any of the other hundreds of updates that Google makes on a daily basis. However, the most recent Penguin update has officially gone mainstream. Yesterday the Wall Street Journal took up the issue of Google’s Penguin update, how it’s affecting businesses of all types, and what it means for search. Oh, and by the way, no matter how on the ball the Wall Street Journal is regarding getting facts...
read moreFace It Together – What It’s All About
Face It Together only succeeds because you make it succeed. If you want to be successful with this amazing opportunity, it is in your hands to do so. It’s an opportunity where what you put in is what you will get out. Facebook and Rankings Google does take into account your social media presence, though how much they take that into account is still unknown. According to a 2011 Search Metrics report released by SEOMoz, social media metrics accounts for roughly 7% of Google’s overall search algorithm. With that said, SEOMoz also pointed out...
read moreWhy You Don’t Need Multiple Location Websites
I will never understand why clients come to me asking for multiple websites targeting multiple Arizona cities. I would never have five different websites targeting Gilbert SEO, Chandler SEO, Queen Creek SEO, and Mesa SEO. (See how I did that there…getting in some location specific keywords without using multiple website). I get the theory behind it; hyper-targeted websites to each location that you offer services to in Arizona. However, what I fail to understand is why you’d want to spread yourself so thin in terms of SEO strategy. Now,...
read more“I Don’t Know What My SEO Does With My Money”
If I’ve heard this once, I’ve heard it a million times, which is why I’m aiming to redefine what an SEO is. An honorable SEO who sticks to white hat techniques and provides excellent service that they can stand by should be able to let a client know exactly what they are doing, exactly when they are doing it, and for exactly how long. My clients are mostly Gilbert small business owners who have small marketing budgets. They have a right to know where their money is going and how it is being used. Too many times SEO’s...
read moreThe Pinterest Effect
This is what I like to call The Pinterest Effect, or the Pinterest Spike. I’ve been doing a bit of toying around with marketing on Pinterest for my local clients, experimenting with different image ideas and blog topics. As most who are new to Pinterest, I began with simple images that I routinely post within articles for clients. The images would receive a few clicks here and there, especially my wedding client, but nothing too impressive. Then I moved onto ‘branded images’ with business logo’s and article titles, and...
read moreWhy You Need To Be On Pinterest – Demographics, Stats
According to Mashable, Pinterest is the single fastest growing website on the internet. Web Pro News shows a 2,702% increase in Pinterest growth since last May. Even more remarkable is the fact that Pinterest has become more effective in terms of website referrals than Twitter, now second only to Facebook. Pinterest referrals are greater than Youtube, LinkedIn and Google Plus combined. So, as a Gilbert small business owner how can you use Pinterest for your social media marketing efforts? Is it just another social media come-and-go trend that...
read moreFake Facebook Profiles Winning Your Brand Contests
As an Arizona small business owner in charge of your own social media marketing and SEO, many times the best and most affordable way to increase engagement on Facebook and get more Fans is to run a contest. Without the budget for long-term advertising, or the marketing budget for a full-time social guru, running your own contest can be a great way to grow your brand presence. However, there is a shady secret lurking around Facebook, hundreds and thousands of them in fact, that will destroy your contest and your entire social media...
read moreSEO Success Step 4 – Keyword Optimized Blogging
As we reach the final day of Week One, today we’re focusing on putting all of our SEO Basics into play and integrating what we’ve learned into our strategies. In my personal opinion, there is no SEO strategy as important as blogging. Blogs serve many purposes; the main of which are to increase your amount of indexed pages and to increase your keyword saturation. We write blogs to offer our web visitors some different reasons to come to our site by offering free information and education. Blogs can be entertaining,...
read moreA More In-Depth Look At Competition Research
Keyword research and competition research truly go hand-in-hand when developing your SEO strategy, especially for a new website. In networking, you have your Power Partners, or influential individuals who you can not only learn from, but mimic and aspire to. These Power Partners have done it all, they’ve figured out the strategies for success, and they are reaping the benefits. Researching your competition online for search marketing is no different. Why Research The Competition? When you really get into researching the competition by using...
read moreSEO Success Step 3 – Competition Research with Alexa.com
A key element in determining your best SEO strategy is to research your competition. If they are doing well, out-ranking you and everyone else, it’s probably a good indication that the strategies they are using are working for them. Fortunately, if those SEO strategies are working for your competition, they will no doubt work for you as well. Competition Research Steps 1. Conduct a Search. First you must determine who your competition is. In most cases, if you are supremely familiar with your brand and your industry at the local level,...
read moreFace It Together
Are you a member of this phenomenon yet? Face It Together will not only increase your FB Reach, but your web Rankings and Traffic as well. Support fellow small business owners and work Together to grow your business!
