DIY Articles
SEO Success Step 4 – Keyword Optimized Blogging
As we reach the final day of Week One, today we’re focusing on putting all of our SEO Basics into play and integrating what we’ve learned into our strategies. In my personal opinion, there is no SEO strategy as important as blogging. Blogs serve many purposes; the main of which are to increase your amount of indexed pages and to increase your keyword saturation. We write blogs to offer our web visitors some different reasons to come to our site by offering free information and education. Blogs can be entertaining,...
read moreA More In-Depth Look At Competition Research
Keyword research and competition research truly go hand-in-hand when developing your SEO strategy, especially for a new website. In networking, you have your Power Partners, or influential individuals who you can not only learn from, but mimic and aspire to. These Power Partners have done it all, they’ve figured out the strategies for success, and they are reaping the benefits. Researching your competition online for search marketing is no different. Why Research The Competition? When you really get into researching the competition by using...
read moreSEO Success Step 3 – Competition Research with Alexa.com
A key element in determining your best SEO strategy is to research your competition. If they are doing well, out-ranking you and everyone else, it’s probably a good indication that the strategies they are using are working for them. Fortunately, if those SEO strategies are working for your competition, they will no doubt work for you as well. Competition Research Steps 1. Conduct a Search. First you must determine who your competition is. In most cases, if you are supremely familiar with your brand and your industry at the local level,...
read moreSEO Success Step 2 – On-Site Optimization
Now that we have our keywords in order, it’s time to integrate those keywords onto your website. For the purposes of this Gilbert SEO Success article, I am going to walk you through how to update your on-site optimization in WordPress. Since I build all of my client websites on WordPress, and am completely biased regarding how amazing WordPress is, this is where we will s tart. If you have a WordPress website, this article is for you. If you do not have a WordPress website, follow the steps and report them to your web guy or gal so they can...
read moreSEO Success Step 1 – Keyword Research
Short Story You might have the perfect website, the perfect services to offer, and the best prices, but if you can’t get people to your website…well, what’s the point? Understanding how visitors are searching for your product is step one. While you might be ranking extremely high for ‘maxillofacial surgeon in Gilbert Arizona,’ and you’re probably pretty excited about this high ranking as a result of little work, but you’re confused about why you’re not getting contacted. Consider the fact...
read moreOne Month to SEO Success FAQ’s
How Do You Know These SEO Strategies Will Work? During my time as an SEO strategist, I’ve seen a lot in terms of what search tactics work, and what search tactics will literally get you blacklisted from Google. I’ve seen it all. If you’re interested in getting blacklisted, I can definitely show you how to do it in no time. If you’re looking to rank on Google, I’ve got you covered. Through the years I’ve developed a list of techniques that have proven to work again and again. They’ve been...
read moreSEO Definitions
Welcome to the first in a series of SEO How-To articles for small business owners. The outline is simple; one step a day, 30 minutes a day, every weekday for the entire month of October. If you can commit 30 minutes a day to your SEO efforts, you can increase your overall web presence, increase brand awareness, and ultimately improve traffic to your website. Speaking of web presence, traffic and brand awareness, in our first SEO series article I want to go over some simple terms and phrases that I will be using through October. I want...
read moreHow To Control Facebook with Privacy Settings
If you’re on Facebook, you absolutely must know your Privacy Settings. I can’t stress enough how important it is to stay on top of those settings, monitor them as Facebook makes changes and updates, and be overly cautious about what you share with everyone. Simple things like setting up lists and customizing privacy controls can help you to stay safe while running your business on Facebook. Below is a link to a printable PDF that walks you through each step to customizing your Privacy Settings. Facebook_Privacy...
read moreHow To Promote Your Content
In the beginning, writing ‘blogs’ was pretty much just a way to get the search engines to notice you. They were full of keywords but not much quality information. Things have sure changed, and creating branded content is no longer just about fooling the search engines, especially after the Panda Update, they’re about generating conversations, getting some links, and creating engagement on social networks. A single article that gets ReTweeted, Liked, and Shared on other websites will do far more for your brand then a million small...
read moreIt’s More Than Just a Blog – Branded Content
To be honest, I’m not a fan of the term “blog.” It implies something easily done, poorly executed, quickly accomplished with low expectations. A blog is something you write because someone told you that you should, or it’s a ‘journal’ entry, or its one short paragraph stuffed with keywords to entice the search engines. A blog is useless. Branded content is incredibly powerful. What is Branded Content? In order to have an understanding of what you’re going to write about, to get ideas and to know where to look for inspiration, you...
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