Online Social Media Marketing
As a business owner, you know the importance of social media and by now you no doubt have some social media accounts open. Great work! But that’s only the beginning. As business owners must invest more in marketing, social media shows the greatest Return On Investment. Did you know that seven out of ten customers will use a local business if it has a relevant social media page? Many companies have attempted to place value on a single Like on Facebook, and according to Synapse, in 2013 the value of each new Fan on Facebook showed at $147. It’s time to amp up your social media marketing.
There are few mediums online that allow you full and complete control over your brand message. Blogging is one of those marketing mediums. Recent research has shown that 81% of U.S. online consumers trust information and advice from blogs and 92% of companies who blog multiple times per day have acquired a customer from their blog. Blogging gives your brand the opportunity to tell it’s story, share it’s message, inspire, and, most important, encourage conversation and engagement.
Advanced FB Advertising
Did you know that you can run Facebook Advertising at just one penny! Yes, just $0.01 per Video View! We do it every single day for our clients. Most Small Business Owners simply don’t realize how expansive, affordable and effective Facebook Advertising has become. With Conversion Tracking, Website Tracking, Pixeling, Advanced Targeting, Video Advertising and so much more, you have no excuse for not running even $50 a month in Facebook Ads. But let’s make sure that $50 stretches as far as it can!
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. Facebook is the single most powerful, popular, and influential marketing network available to small business owners. From Phoenix to Gilbert, there are currently over 2 million East Valley Facebook users, all studiously checking their News Feed at least once a day, all influenced by what they see.
If your demographic includes women, which, of course, many audiences do as they are statistically the financial decision makers in the home, you need to be on Pinterest. While Facebook still takes the cake for highest referral to website stats at 22% at the end of 2014, Pinterest comes in second to all social media networks to refer traffic to websites. And Pinterest is not just for crafty, artistic or clothing line companies. In fact, much of that referral traffic comes from blog promotion.
I will be the first to say that Twitter might not be for everyone, but as part of our social media packaging we do include Twitter page creation and autoposting. Twitter is paramount for brand interaction, Q&A with customers, reputation management and is a crucial avenue for keeping communication lines open with brand advocates. Because of these things, it’s important to consider Twitter for your marketing plans.
Instagram is my new favorite marketing tool. While it’s still fairly ‘unfamiliar’ territory for many local businesses, there are quite a few brands who are willing to step into that new territory to attract new fans and expand their brand message. (See Top Golf here in Gilbert on Instagram for a local example). Nearly 60% of Instagram users access the site every single day. And, every single day there are 55 million photos uploaded and 1.2 billion Likes given. Recent research has shown Instagram engagement to be 15 times HIGHER than Facebook’s!