Thinking outside of the box and translating trending topics and events into tangible campaigns is difficult for many of our clients who have lived in the corporate world for so long. Thinking creatively to drive traffic is a key aspect of Arizona search engine marketing, however, understanding how to do it professionally while still being imaginative can be a daunting task. With that said, I bring you the Centers for Disease Control and...
Turning Empathy Into Brand Awareness
When you provide full SEO services to a website, you become so connected with that brand. You can’t help it. Day in and day out you are on Twitter monitoring conversations about the brand, keeping an eye on industry related keywords, and joining in dialogue. It becomes a part of you. If you’re Arizona SEO can’t look you in the eye and say this, they are not doing their job. Search Engine Marketing involves a great degree of...
Black Hat SEO – Case Study – “Debt Settlement”
Black Hat SEO techniques are your Golden Ticket to that infamous Google blacklist. And once you’re on the blacklist it’s incredibly difficult to bounce back. Many unprofessional SEO’s will tell you not to worry about the techniques they’re using as long as it works. If only it were that easy. Debt Settlement Case Study My very first SEO job was as an SEO Assistant in a beatdown Phoenix office building for a shady debt...
What is PageRank? Page Authority? Trust?
Understanding Google’s Obsession with Links In a phone conversation just yesterday I spoke with a brand new client about Arizona SEO, Google and building links. He mentioned Trust, and how Pagerank doesn’t matter anymore, it’s all about how much trust Google has in a website. He’s right, to an extent, but PageRank and Page Authority still make their mark in Google’s playbook. PageRank PageRank is a numerical value assigned to every...

