Turning trending topics into relevant business blogs is an art form known to many in the world of content marketing. Many Arizona SEO’s will tell you how important it is to be creative and engaging with your writing, while at the same time remaining relevant to your business brand and incorporating appropriate keywords. Sounds pretty daunting, no? As we mentioned yesterday, the CDC gave us a great example of that exact SEO tactic; thinking...

Thinking outside of the box and translating trending topics and events into tangible campaigns is difficult for many of our clients who have lived in the corporate world for so long. Thinking creatively to drive traffic is a key aspect of Arizona search engine marketing, however, understanding how to do it professionally while still being imaginative can be a daunting task. With that said, I bring you the Centers for Disease Control and...

I came across an interesting post on Search Engine Roundtable this morning on the subject of originality. With all of the concern surrounding Google’s new algorithm aimed to wipe out any and all ‘content farms,’ webmasters and business owners are keeping a close eye on their content marketing plans. So what is original content? There doesn’t seem to be a clear and concise answer to that question. If you’re talking...

Many Different Kinds of Content In the world of content development there are hundreds of different ways that you can write a blog. There’s the “articles” that are made for article directories and distribution, the product blogs that are incredibly targeted to a specific audience, there’s corporate blogs, in-office blogs, keyword blogs, personal blogs, instructional blogs, informational blogs, case studies, lists, and the most important;...