I will never understand why clients come to me asking for multiple websites targeting multiple Arizona cities. I would never have five different websites targeting Gilbert SEO, Chandler SEO, Queen Creek SEO, and Mesa SEO. (See how I did that there…getting in some location specific keywords without using multiple website). I get the theory behind it; hyper-targeted websites to each location that you offer services to in Arizona. However, what I...

In the beginning, writing ‘blogs’ was pretty much just a way to get the search engines to notice you. They were full of keywords but not much quality information. Things have sure changed, and creating branded content is no longer just about fooling the search engines, especially after the Panda Update, they’re about generating conversations, getting some links, and creating engagement on social networks. A single article that gets...

To be honest, I’m not a fan of the term “blog.” It implies something easily done, poorly executed, quickly accomplished with low expectations. A blog is something you write because someone told you that you should, or it’s a ‘journal’ entry, or its one short paragraph stuffed with keywords to entice the search engines. A blog is useless. Branded content is incredibly powerful. What is Branded Content? In order to have an...

Integrating trending topics and keywords into your daily blogging routine, without jumping too far outside of your industry, is key to keeping your audience on its toes. As a content marketer, you might want to take a topic local to Phoenix, or a trending topic that is affecting the nation, or the world for that matter, and translate it into something that relates to your industry. There truly are a billion different ways to utilize the power of...