The Most Effective, Greatest, Astonishingly Best Time to Post on Facebook…Seriously

Right now, I want you go Google “Perfect Time to Post on Facebook.” Go ahead, I’ll wait…

You will see some impressive results form huge brands like FastCompany.com and CoSchedule.com. In fact, you’ll find a wealth of resources in what time to post to Facebook, the best day of the week to post to Facebook, as well as the perfect times to post to other social media networks like Twitter and LinkedIn.

If you click on these impressive articles, you’ll find great infographics illustrating the best times to post on Facebook.

And, even though these companies will tell you there is no ‘best time to post on Facebook,’ they’ll still give you what they consider to be the perfect times to post.

Here’s the deal, if your brand doesn’t live up to Facebook standards, you can post at every ‘perfect’ time and ‘best’ day and it won’t make a difference.

You can post at 3pm on Wednesday, as many of the Facebook experts will tell you, and not see a single Like, Comment or Share.

If your brand is not well established online…

If your brand is not following Facebook marketing guidelines…

If your brand is trying to ‘cheat’ the system…

You can post at the best times of day, all day, every day, and nothing will change.

The best time of day to post on Facebook involves the following:

Disclaimer, Terms of Use, Privacy Policy

Does your website have these three things? Does it have a Disclaimer that is easy to find? Does your business website have a Terms of Use page and a Privacy Policy?

You might not realize it, but Facebook reps will visit your website, and if your website does not have these three items…well…

You can post at the best time of day, all day, every day, and Facebook will shoot you down.

About and Contact Page

Does your website have an About Page? Does it have a page that tells your brand story…that gives your brand a voice and credibility?

Does your website have an easy way for people to contact you? Either a phone number, email address or contact page?

Facebook wants to see that your business is credible. Facebook will not send people to your website if it can’t, at least try, to protect its users from spam.

If you have an About Page, you are making a connection with your audience. If you have a simple way for people to contact you, you are making yourself available. Facebook likes both of these elements.

Blog

Does your website have a blog? Facebook, just like Google, wants to see that you are committed to yoru brand and business, and having a fresh blog is a great way to show that committment.

It also shows that you’re not simply hoping to sell people…you’re hoping to connect with people…which is what Facebook is all about.

If you don’t have fresh content on your website, there is no perfect time to post on Facebook.

Consistency in Posting

If you post to Facebook at 3pm on Wednesdays and that’s it…hoping to take advantage of the ‘best time to post on Facebook,’ you will get shot down.

You need to post consistently and effectively. You need to publish a post to Facebook every single day. You need to share posts from other local businesses. You need to engage with other pages, as well as your own Fans.

If you are not posting consistently, than there is no perfect time to post on Facebook for your brand.

Bottom Line

If you have an engaging brand with fresh website content, a credible business entity, and an active Facebook page, there might actually be a perfect time to post on Facebook…

A time of day and day of week that might actually be seen by more people than any other time.

But, it won’t be the same as every other brand’s perfect post time.

If you have completed all of the above requirements for a perfect Facebook page, than you’re ready for the next step…

Let me show you how to find the perfect time to post for your specific Facebook page…

The link below will take you to a full training on improving customer relationships one Facebook post at a time. It’s geared towards veterinarians, but truly any industry can use this advice:

Veterinary Facebook Training to Improve Client Retention – Pathway 1, Part 1