In 1921, Walt Disney formed his first animation company. He made some big city deals, shook some big shots’ hands, and was on his way to success – or so he thought. In a very short amount of time he was forced to dissolve his company, nearly losing everything, including a place to live.
Taking risks is what defines a business owner. You’re said either to be a risk taker, or not. You cannot truly succeed in business without a degree of risk taking. It’s part of the reason you are where you are today. Business ownership is definitely not for the faint of heart or for those who aren’t willing to risk a little.
During the making of Toy Story 2 in 1999, an animated feature that, on average, takes about 3 years to create, film producers were so unhappy with the storyline that they decided, with just 9 months until release, to rewrite the entire movie in just one weekend. The enormous risk not only to the film and the budget, but also to the entire studio, made grown men cry. But, in the end it was a success.
Risk taking is synonymous with entrepreneurship and business ownership. From Walt Disney to Richard Branson, calculated risks contributed to enormous failure and, more importantly, enormous success.
Many business owners see marketing, specifically social media marketing, as a great risk. I’ve heard “I don’t see the return on investment” from the fearful, as well as “it can open us up to negative feedback.” Of course, that’s before they jump on the social media super train. The list of excuses for not traveling down the social media marketing road is lengthy, and unfounded.
By the Numbers
A great way to overcome the fear of indulging in social media marketing is to take a look at the most recent statistics (from Go-Gulf):
- 46% of web users look towards social media when making a purchase
- 8 out of 10 small business owners use social media to drive growth
- 3 in 5 SMB’s say they’ve gained new customers by using social media
- 70% of business-to-consumer marketers have acquired customers through Facebook
- 67% of Twitter users are far more likely to buy from the brands they follow on Twitter
Here’s some more from Hubspot:
16 Stats That Prove Social Media Isn’t a Passing Fad
1) 92% of marketers agreed that social media is important for their business, up from 86% in 2013.
2) 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses
3) 80% of marketers indicated that their social media efforts increased traffic
4) 72% of marketers are using social media to develop loyal fans
5) 71% of marketers are using social media to gain marketplace intelligence
6) More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales.
7) 74% of marketers who spend 40+ hours using social media per week earn new business through their efforts
8) 95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses
9) More than half of marketers who’ve invested at least 1 year in social media marketing report that new partnerships were gained
10) By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media
11) Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses
12) More than 58% of marketers who have been using social media for one year or longer improved search engine rankings
13) More than half of marketers with at least one year of social media experience were generating leads with social platforms
14) Over 84% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing
15) Of those with at least 1 year of experience using social media, 69% or more found social platforms provided marketplace insight
16) Of those who have been using social media for at least 1 year, 69% found it useful for building a loyal fan base
So, what are you waiting for? It’s time to contact Linwright Design and get the ball rolling on your 2015 social media marketing campaigns!