As we reach the final day of Week One, today we’re focusing on putting all of our SEO Basics into play and integrating what we’ve learned into our strategies. In my personal opinion, there is no SEO strategy as important as blogging. Blogs serve many purposes; the main of which are to increase your amount of indexed pages and to increase your keyword saturation.
We write blogs to offer our web visitors some different reasons to come to our site by offering free information and education. Blogs can be entertaining, educational, informational, personal, humorous, or strictly corporate. Does your competition have a blog? When you have time, take a look at some of the big brands online (Gap, Starbucks). Many of these big brands have blogs or news pages.
Keyword Optimized Blogging Steps
1. Set Up Google Alerts. Most small business owners simply don’t know what to write about. Set up Google Alerts with the keywords from your list. Have the Alerts come directly to your email once a day. This is a wonderful way to monitor your industry to keep an eye on what is ‘trending’ online.
2. Monitor Twitter and Facebook. While we will get to a more in-depth understanding of social media in Week 3, if you have a Twitter and/or Facebook account you can utilize this resource to find out what your Fans are interested in, what they are talking about, and what’s trending in real-time. You can search Facebook and Twitter just as you would search Google. Use your keyword list, conduct a search and view results to determine if there is a topic that is related to your industry that is getting a lot of buzz.
3. Read Industry Newsletters. Another great resource for blog ideas are industry newsletters. These will have the trending topics within your industry, and will give you ideas on what to write about.
4. Integrate Keywords. Take a look at your list of keywords and choose one of those keyword phrases to use in the blog. The keyword should be dispursed evenly throughout the blog. Don’t go overboard, Google will penalize you for “keyword stuffing.” Many SEO’s like to point out percentages, which I tend to avoid. Sprinkle the keyword one into every paragraph. The blog should flow smoothly, and if you read through it and realize the keyword breaks up the flow of the blog, remove it in a few places. The keyword should be subtle, and should not stand out as the reason you’re writing the blog.
5. Length and Tone and Timing. I write two to three blogs per client per week. Blogs are about consistency, relevancy, and keyword saturation. You must be consistent with your blogging in order for Google to take you seriously. You must be talking about relevant information that your audience will appreciate. And you need to integrate your keywords. Write two long blogs (400 to 500 words) and one short blog (300 words) a week.
For more information on Optimized Blogging, see: