Now that we have our keywords in order, it’s time to integrate those keywords onto your website. For the purposes of this Gilbert SEO Success article, I am going to walk you through how to update your on-site optimization in WordPress. Since I build all of my client websites on WordPress, and am completely biased regarding how amazing WordPress is, this is where we will s tart. If you have a WordPress website, this article is for you. If you do not have a WordPress website, follow the steps and report them to your web guy or gal so they can make the necessary changes to your website.

WordPress Optimization Steps

 

1. Log Into Your WordPress Website. Go to the Plugins link on the left-hand-side of your Dashboard. Select “Add New” under the “Plugins” heading. This will take you to the Plugins Search Page. In the search box, type “All in One SEO.” Scan down the list of options and select “Update Now” under the “All in One SEO Pack” Plugin Name. Active the Plugin. This will help you to optimize your website for the search engines.

2. After you have Activated the Plugin, select the Plugin (“All in One SEO”) from the “Settings” menu on the left-hand-side of you Dashboard again. The All in One SEO Plugin Page should appear. This is where you will enter a combination of those keywords, as well as a new Title Tag and Description Tag. Click “Enable” to begin.

3. Title and Description Tags. In the “Home Title” box, you are going to enter a short grouping of words, no longer than 70 characters, outlining your business services. Use a few keywords from your list. The Title Tag must include your business name. Consider using “Gilbert” in the Title Tag. The general format looks like this:

Business Name | Primary Keyword and Secondary Keyword

Enter this Title Tag into the “Home Title” box.

 

The “Description Tag” will be entered into the “Home Description” box. This should be a short sentence that describes your services using keywords and location specific. No longer than 155 characters. The description should not include your business name, but instead should state your business goals, intentions, or services.

4.  Keyword Tag. In the “Home Keywords” box, enter that list of keywords that we created yesterday. Place a comma between each keyword.

5. Unique Tags for Each Page. This wonderful WordPress All in One SEO Plugin allows you to go through steps 1 through 4 for every single page and every single blog on your website. Each page and blog that can be indexed by Google needs to have its own unique set of tags specific to the purpose of each page. For example, if you recently wrote a blog about wedding roses, this page should have tags that feature the keywords “wedding roses in Gilbert.”

For a More In-Depth Understanding…

While most search authorities in the industry agree that the Keyword Tag is no longer incredibly useful for ranking on Google, Bing and/or Yahoo, it is still something that I’ve just come to add to all sites out of habit. The majority of weight rests on the Title Tag and the Description Tag, as well as the location of your business.

The Title and Description tag will be a visitor’s first impression of your website. When they are conducting a search on Google, they will make their decisions based on whether you’re in the top three results, and whether you have a Title Tag that answers their question.

See the following links for more information:

http://www.seomoz.org/learn-seo/title-tag

http://www.seomoz.org/learn-seo/meta-description