Short Story

You might have the perfect website, the perfect services to offer, and the best prices, but if you can’t get people to your website…well, what’s the point? Understanding how visitors are searching for your product is step one. While you might be ranking extremely high for ‘maxillofacial surgeon in Gilbert Arizona,’ and you’re probably pretty excited about this high ranking as a result of little work, but you’re confused about why you’re not getting contacted.


Consider the fact that no one is using that search phrase to find you, they are using ‘oral surgeon in Gilbert Arizona’ and ‘wisdom teeth extractions in Gilbert Arizona.’ And with the personalized searches that Google offers, many times visitors will simply type in “oral surgeon” and you are just hoping that you pop up on the first page. You must understand how your audience is searching for you online.



Local Keyword Research Steps


1. Grab a pen and paper. Write down 2 two-word phrases that you think people might be using to find you online, as well as 3 three-word phrases that are a bit more specific. For example, instead of ‘dentist’ consider ‘oral surgeon.’ Or instead of ‘florist’ consider ‘wedding florist.’


2. Click on the following link to a Google Tool that shows you exactly how many people are searching for keywords in your area:


3. Take that list of 5 keywords and type them into the “word or phrase” search box, hitting the ‘enter’ button after each one:

4. View the results. Notice the numbers on the right-hand-side. These numbers show the average search volume for specific keywords based on global and local geographies. You’ll want to focus on the ‘local monthly searches.’


Did the keywords that you selected have a high local search volume, or are you seeing some other keywords that might work better? Write down the top 10 words and phrases that have high local search volume in order of that search volume.


5. Save this list. This is the list of keywords that you will use throughout the rest of his One Month to SEO Success.



Long Story


For a more in-depth analysis of keyword research, keep reading….


1. Spend some time brainstorming some words and phrases that represent your services and product. Think broad as well as targeted. Try to avoid using one-word ideas, for these will be far too difficult to target on your own, without the help of an SEO Authority. However, two-word, three-word, and greater are easier to target, easier to rank for, and will bring a more specific audience to your website that will generate greater conversions.


2. Use the Google Keyword Tool mentioned above, however select all of the keywords that have high local search volume and download them into a CSV file. Categorize the results by search volume into an Excel sheet.



3. Then use the Google Insights Tool:


Google Insights allows you to look at specifically the Phoenix metro area. From here you can compare keywords to determine which words have a higher local search volume, which keywords rank at different times of the year, and what other similar keywords local Google users are utilizing. This will help you to not only target your audience more efficiently; it will help you determine which other keyword phrases might work as well.


4. Conduct a search for each of the keywords that you’ve selected using Google Keyword Tool and Google Insights. Search in Google for each word, notice how many results appear and copy that number to your Excel sheet. The number of results is located just below the search box. In this image it’s “About 243,000 results.”


This is where you will determine which high volume keywords also have a high amount of competition, and where you can determine if you want to put in the effort to go after a high search/high competition keyword.


5. As you search for each keyword, notice whether a map appears in the results or not. If you have chosen a keyword phrase that has a high amount of competition, and does not reveal a local map in the results, scrap it. Leave these search terms for the experts. If, however, you conduct a search on one of your keyword phrases and a local map does appear in the search results, you have found a great keyword to target at the local level.