Welcome to the first in a series of SEO How-To articles for small business owners. The outline is simple; one step a day, 30 minutes a day, every weekday for the entire month of October. If you can commit 30 minutes a day to your SEO efforts, you can increase your overall web presence, increase brand awareness, and ultimately improve traffic to your website.
Speaking of web presence, traffic and brand awareness, in our first SEO series article I want to go over some simple terms and phrases that I will be using through October. I want you to have a supreme understanding of what these terms mean, because as I scatter them through each article you will need to be able to follow along. These terms are also used quite often in other SEO articles online, so should you choose to continue your SEO training after the “One Month to SEO Success” has finished, you’ll know what other SEO experts are talking about.
Basic SEO Terminology
SEO – Search Engine Optimization, also known as Search Engine Marketing. Most of the time, I prefer to use the term Local Search Marketing simply because most of my client’s prefer to makret at a local level, especially in terms of Gilbert SEO.
Optimization – When you optimize a site, it means that you are going through the steps to make it extremely appealing to the search engine. An optimized site holds all of the programming, content, keywords, images, and more that tells the search engine it is a quality website.
Keywords – While it might seem self-explanatory, keywords are little pieces of incredible information. A keyword is the word, or phrase, that an individual will use to find a service or product online. Whether they are searching from Facebook, Twitter, Yelp, Bing, Yahoo or Google, the keyword is the money phrase that they will use to find you.
Blogs – I often get this question,’ what is a blog?’ What you should be asking is ‘what is an optimized blog?’ because writing a blog that is not optimized is absolutely pointless. An optimized blog is a collection of paragraphs strung together with intent, with purpose, with the proper keywords, and it usually between 300 to 600 words. A blog’s ultimate purpose is to drive traffic, create conversations, dispense free information, and increase indexed pages.
Indexed Pages – This is a number based on how many pages Google (Bing and Yahoo) has crawled on your website. If you have a website that contains 10 pages, Google should be able to index all 10 of those pages. Indexing means that they add your website to their immense list of websites on the web, categorizing it based on the keywords that it thinks you should be ranking for. Each page and each blog creates the possibility for a new indexed page.
Crawl – Google (Bing and Yahoo) crawl websites. They send out ‘spiders’ to ‘crawl’ websites, to be technical. Basically, this means that Google in constantly going through each and every piece of code and each word on every single website that exists online. It is ‘crawling’ those websites to ‘index’ each page, adding each website to the list. You want Google to be crawling your site as often as possible.
Backlinks – How do you know that a book is respected and accurate? You check to see how many other books reference that one. If book A is referenced 1,000 times by book B, it doesn’t mean much. However, if book A is referenced by 1,000 different other books, it probably means that book A knows what it’s talking about. The same goes for the internet. If 1,000 other websites talk about your site and link back to your website, Google takes notice and understands that you know what you’re talking about.
Brand – If you think of your brand as something similar to the idea of a cattle owner ‘branding’ their property, it becomes clear. Your business brand is what identifies your business as distinct from another. Brand Awareness is the idea of increasing your community’s knowledge of your brand.
Brand Recognition – When you see a Starbucks cup, you instantly know that it’s from Starbucks, even though Starbucks recently changed its logo to no longer include its company name. The Starbucks brand is instantly recognized world-wide, which gives it Brand Equity. Brand Equity means that no matter how expensive it is, nor how it tastes, are people so connected with the idea of the brand that they will spend more to purchase it.
I believe that sums it up. These definitions will come in handy throughout the month long SEO series, so feel free to jump back to this page at any time to refresh your memory.