I came across an interesting post on Search Engine Roundtable this morning on the subject of originality. With all of the concern surrounding Google’s new algorithm aimed to wipe out any and all ‘content farms,’ webmasters and business owners are keeping a close eye on their content marketing plans. So what is original content?
There doesn’t seem to be a clear and concise answer to that question. If you’re talking about a respected news source like Bloomberg or the New York Times, there’s really no argument over what original content is. If we’re talking about personal blogs that deal with aspects of our daily lives, I’d consider these fairly original. However, when it comes to blogging about marketing strategies, effective PR techniques, or advertising best practices, what is original?
For nearly every article or blog that gets posted online, there was some degree of research that went into creating it. Does that research make it unoriginal?
How To Write Original Content
As much as we want to be original, write original content, create an original brand message, it’s difficult. However, take into consideration these three steps to writing original content:
1. Base the blog theme off of your personal experience. If you’re a rookie in a new industry, it can be hard to base blogs off of your own experience in that industry. But don’t be discouraged. In these cases I would consider interviewing colleagues in order to create original blog content.
2. Be personable. Now, there’s a big difference between being personable and being personal. If you’re a business owner, you don’t want to send the wrong impression with personal blogs. However, you do want the tone to be personable. Consider writing in the first person. A personable blog will always be considered more original.
3. Lastly, and it’s something that we’ve said many times before, be authentic. If you are true to yourself, your brand, your audience, industry and experiences you will always have an original blog.