Just the other day, I was giving a presentation few the Gilbert Small Business Alliance networking group that I’m a part of. The presentation was based on Linwright Design, and why it’s imperative that you have an online presence these days. Below are some social media and search engine statistics and numbers that I pulled for the presentation.
Social media platforms such as Facebook and Twitter have a huge influence on consumers. Studies are being done every day showing that traditional advertising just doesn’t cut it anymore. Corporations are learning to think out of the box to keep up with the next generation of consumers, and social media creates a wonderful opportunity for potential customers.
Social Media Influence
- Being earnest, or sincere, in your efforts to provide content to your customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other promotional materials. Outstanding content today requires a new mindset and intent. You’re not selling your customers with your content, be it that from a blog, an email newsletter or a posting on a social network, but instead you are providing them with value. – Social Media Today
- 91% says consumer content is #1 aid to a buying decision
- 87% trust a friend’s recommendation over a critic review
- Social network users are 3 times more likely to trust peer opinions over advertising
- 1 word-of-mouth conversation has the impact of 200 tv commercials
- 28% of Christmas shoppers in 2009 said social media influenced their buying decisions (13% of that influence came from blogs)