Everyone wants to be unique, have a site that stands out amongst the rest. But sometimes, in the process of adding flare and flash to your website, you lose sight of what’s truly important; being seen. Generating traffic and climbing the rankings on the search engines is the name of the game these days.

Statistics have proven that standard advertising in print and on radio just doesn’t cut it anymore. Businesses are beginning to think out of the box, and small businesses must be on top of this changing industry to stay afloat.

Building a website with Wordpress is your first step in establishing some credibility and creating some influence online. Ranking on Google comes a whole lot easier if you have a Wordpress site built with SEO benefits right into the code.

Not too long ago, Wordpress was nothing but a blogging platform that the kids and mommy bloggers used to vent about their lives. Today, however, Wordpress is an entirely new beast that has become a giant in the industry. I challenge you to find a design platform that will rank faster and better on the search engines than a Wordpress site built with SEO in mind.

It’s more than just a blog platform, Wordpress is a web design phenomena. Not only does Wordpress come with great plugins for site optimization, there is nothing easier to maintain than a Wordpress site. Linwright Design customizes your site, tweaks what you wants tweaked, shows you the easy steps to adding content, and lets you have complete control. You cannot “break, destroy, or mess up” a Wordpress site, as many of my clients would say.

Some designers will turn up their nose at the idea of taking a Wordpress theme (template) and customizing it. Many times I have explained how customizing a Wordpress theme is the most efficient, open-ended, and creative way to create a site for clients. Any theme can be customized to any client’s needs, and done with optimization in mind.

For more information on how to create a custom Wordpress web page yourself, or to enlist Linwright Design services to do the work for you, contact us today!

cforms contact form by delicious:days

These days, sometimes it’s better to teach a man to fish rather than to give him a fish. Sure, Linwright Design can do the work and promote your brand, but so can you. The techniques that are used to rank on Google and get traffic are not difficult. They might be a bit time consuming and overwhelming at times, but in reality anyone can do it. This means you and your employees are more than equipped to get your site to the top and create a seriously strong online presence.

Not too long ago I wrote a blog for a partner where I said, “If you don’t have an online presence, you don’t exist.” And you know what, I truly believe that for businesses. You can do it yourself, and use your employees to help you out along the way.

One of the greatest tools and resources that you have are your employees. The secret to creating a buzz on the internet and achieving that online presence is getting more people to talk. If you have employees who have internet access, you are one step ahead of the game. You can began creating a buzz with them. Think of it, instead of only one person trying to promote the business online, you have your entire company spending 15 minutes a day promoting your business. The possibilities are endless. Something as simple as adding content, adding the link to Facebook or Twitter, or bookmarking a blog, can do wonders for your online presence.

Let Linwright Design show you how to keep all the work ‘in-house’ and get your employees in on building your ranking on Google and getting more traffic. With our new consulting services, we will come to you. I will personally come to your offices and hold seminars once or twice a week, training you one-on-one or your entire staff on how to grow the businesss online. I have created tutorials and checklists to help you out along the way and keep you and your staff on track after the training is over.

Linwright Design has successfully ranked websites and generated incredible traffic for it’s clients, and wants to share that information with you and your employees. No one knows your business better than you, and it truly only takes an hour a day to grow your online presence. I will show you the secrets to saving time and money, using Twitter to create amazing traffic, and working up the Google rankings.

Search Engine Marketing, content marketing, and social media marketing is literally changing every day, which is why I spend an hour to two every morning getting caught up. There is so much information out there and so many contradicting techniques it’s hard to know which ones are worth your time. From my experience, I will show you which techniques are worth your time, which ones are growing in popularity, and which ones will work. I take all of that information and confusion and break it down for you and your staff so that you can understand it and implement it successfully.

Some seminar/training sessions:

• Understanding how pople search online
• Understanding Google
• How to Blog
• How to Facebook
• How to Twitter
• Link Building
• Understanding your traffic/analytics

Beyond the seminars and training, tutorials and checklists, I am also available to you by phone or email anytime you may have a question. On top of that, you will receive monthly newsletters with any updates to the search marketing industry and any new techniques that might have popped up.

For more information about Linwright Design’s consulting services, contact me today!

Just the other day, I was giving a presentation few the Gilbert Small Business Alliance networking group that I’m a part of. The presentation was based on Linwright Design, and why it’s imperative that you have an online presence these days. Below are some social media and search engine statistics and numbers that I pulled for the presentation.

Social media platforms such as Facebook and Twitter have a huge influence on consumers. Studies are being done every day showing that traditional advertising just doesn’t cut it anymore. Corporations are learning to think out of the box to keep up with the next generation of consumers, and social media creates a wonderful opportunity for potential customers.

Social Media Influence

• Being earnest, or sincere, in your efforts to provide content to your customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other promotional materials. Outstanding content today requires a new mindset and intent. You’re not selling your customers with your content, be it that from a blog, an email newsletter or a posting on a social network, but instead you are providing them with value. – Social Media Today

• 91% says consumer content is #1 aid to a buying decision
• 87% trust a friend’s recommendation over a critic review
• Social network users are 3 times more likely to trust peer opinions over advertising
• 1 word-of-mouth conversation has the impact of 200 tv commercials
• 28% of Christmas shoppers in 2009 said social media influenced their buying decisions (13% of that influence came from blogs)