The economy is changing, and that means that as a small businesses owner you must change as well. While we’ve been on this roller coaster of a financial mess these past few years, your marketing budget and gross income has no doubt taken a big hit. That’s something that as business people we can all relate to. Perhaps the time has come for you to step in a different direction.
Internet marketing was once about registering your sites with the big three, Google, MSN, and Yahoo. That was it. Then you’d do a little on-site optimization and work out a few relationships with some affiliate sites, and you were golden. Or so, at least that’s what they say. I’m not really speaking from experience. In those days I was still writing the great American novel and getting through school.
Today, internet marketing has many forms, and with the every changing economy and business landscape, so has web marketing changed. There’s a lot more that goes into it besides registering your site. Today, you have link marketing, social media marketing, email marketing, content marketing, and many others. My favorite; content marketing.
Here’s the deal. This is where you, as a small business owner, has to make a decision. Do you pay the big SEO companies, the ones who make all those promises to get you to the top of Google for just a couple thousand a month, or do you turn to the little guy who could very well be your neighbor. In this economy, with our tight marketing budgets, I would go with the latter.
It’s not always about who is the most expensive and who promises the big results. I recently had a client tell me that he had heard it all from the big SEO companies. He heard all of the promises and shelled out all of the money, and saw nothing from it. Well, I told him that I don’t make promises. I do the work, I have the passion and the drive, and I work with the budget that you have. Within two months we’ve gotten his site to the second page of Google, and are very close to breaching page number one.
My point here is this; times are tough right now for everyone. Big and small businesses are struggling. What I can offer you is a different approach to marketing your business. I’m a writer. I write blogs, press releases, and articles to spread around your brand. I hit people up on Twitter and Facebook occasionally and direct them to your website. I work the language of the internet, feel out the trends and what people are talking about, and attract them with curiosity to check out what you have to offer.
I do this in two ways. The first is by working your website to the top with a lot of fresh content and SEO techniques. The second is to work the traffic to your site first, then worry about getting your page to the top second. Option number two is all about the blogs, and getting traffic to read the blogs. The more traffic hits the blogs, the more possibilities you have to get customers. Each visitor that reads a blog is a potential customer.
The economy is changing, and maybe your marketing ideas should be changing too.