Building An Easy To Navigate Website For Your Customers
Website design used to be about flashy techniques and in-your-face designs, but left little room for easy navigation or quality content. Times have changed, based mainly on the way that the search engines rank websites, and building an affective website no longer involves showing off some crazy flash techniques that no one else can either do or understand.
Today, building an affective website for your customers is all about easy navigation, easy to find information, and quality content. Now, don’t get me wrong, there will always be a great element of unique design and flair to step you apart from the competition, but the greatest thing that you can give your customers in a website is easy navigation.
So, how do you do that? Well, it’s pretty simple….just keep it simple. Your ‘landing page,’ or the first page of your website that visitor land on, should be creative and uncomplicated. A customer, in most cases, already knows what they want. They already know what they’re looking for, which is why they found you. Now, all you need to do it show it to them.
If you are running a local flower shop, show them your best products and greatest deals right there on the front page. If you coach the local little league team and want to promote them, show their picture and their winning record on the landing page. Whatever it is that people are searching for, give it to them on the landing page. That is what they’re there for, and if you do not deliver you will have a huge bounce rate (the rate at which people leave you site immediately).
Sometimes web designers forget that not everyone understands websites like they do. I’m to blame for that on certain occasions, when my creativity gets a bit carried away. For example, the other day I was in a meeting with some ladies who sell health related products. Basically, they wanted nothing more than a very small website that would act as a ‘brochure.’ They wanted no marketing, nothing flashy, just something that they could put on their business cards and flyers to give customers another option.
Well, my mind began racing with all of the possibilities for their website. I started pointing out different design ideas, different marketing tactics, and many different social aspects that could be added to the site to make it more interactive. The ladies just looked at me and laughed.
“Listen hon, I just don’t have the time for that. I have no idea how any of that works, and it’s far too much going on. We just want to keep it simple,” one of them said.
For the rest of the meeting I reeled in all of my notions of social marketing and engagement, and kept it simple. Sometimes, nothing beats simplicity.
My point is this: whether you do make it engaging and interactive, featuring many different social aspects and marketing tactics, keep the main idea simple. Sure, you can do both at once. It is entirely possible to have a website that is simple, with the main message or product right there on the landing page, but also have a few social aspects integrated into the design in a professional and trouble-free way.
So, when you’re designing your website strictly for your customers, think about what they want, what they’re looking for, and how you can give that to them. WordPress is a great tool for keeping things organized and simple, yet creative and beautiful.